Imakethe yezimpawu zedijithali yangaphandle izovela

Ngokukhuphuka kwemakethe yezimpawu yedijithali ye- â € dooroutdoorâ €, ingabe izibonisi ze-LED zingaba yindawo yokugcina ebonakalayo kulo mkhakha?

Engxenyeni yokuqala yonyaka, ngenxa yomthelela we-pneumonia entsha yomqhele, izimboni ezahlukahlukene zinemithelela ehlukile. Ukuthatha imboni yokubonisa ye-LED njengesibonelo, ukufunwa kwezikrini zendabuko eziqashisayo nezicelo zesikrini ezinkulu zangaphandle kuyavilapha, kepha umyalo nokuthumela imakethe yesikhungo kuyadingeka emsebenzini kahulumeni, kanye nasenkambini yezokuthutha zomphakathi Ukwanda kweizimpawu zedijithali market in China has little impact on the market in its field, and it has become a growing market with few LED displays. So is it possible for LED displays that are intelligent and whose prices are declining year by year to become the overlord of izimpawu zedijithali display terminals?

The izimpawu zedijithali market of public transportation platforms and retail stores grows against the trend

Ngokuya ngocwaningo olwenziwe yizikhungo ezifanele, iningiizimpawu zedijithali product manufacturers are turning their attention to the outdoor market in the first half of the year, which is mainly reflected in bus stations and other land transportation platforms, as well as the fast-growing self-service ordering displays in fast food retail application scenarios. The lineup of public displays and signage displays for "outdoor" or "semi-outdoor" applications with more than 1000nits is growing steadily. As a high-brightness display terminal, LED display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has been shrinking. It has a strong impact on the izimpawu zedijithali display market and has become a dark horse in this field.

Ethintwe ubhubhane engxenyeni yokuqala yonyaka, ukuthunyelwa kwangaphandleizimpawu zedijithali machines dropped sharply. In order to improve corporate profitability, many manufacturers expanded their product range and shifted their attention from the more affected indoor displays to those with rising demand. Outdoor display markets such as public transportation platforms. Secondly, during the epidemic, many stores added izimpawu zedijithali that can display posters, videos and strong interaction in order to attract traffic. The creation of digital stores has also promoted the growth of izimpawu zedijithali demand to a certain extent. Furthermore, due to the need for prevention, control and isolation, manufacturers have taken longer to develop products. Therefore, during the epidemic, the display terminal technology is catalyzed to mature, and izimpawu zedijithali terminals display three major display devices: LCD, DLP and LED. Technological competition during the epidemic has promoted the maturity of technology and the decline of market prices, thereby stimulating the overall market. Industry insiders predict that starting from 2021, the growth rate of outdoor izimpawu zedijithali display products will gradually exceed that of indoors. With the emergence of new high-brightness products, outdoor display products will have more opportunities to appear in new outdoor application scenarios such as outdoor sports and hotel terraces.

I-LCD, i-DLP, i-LED incintisana emkhakheni ofanayo

Who can win in the field of izimpawu zedijithali terminal display?

Izimpawu zedijithali ngokuvamile ziyisetshenziswa esibonisa usayizi omncane esidinga ukubukwa okuseduze. Izinzuzo ze-LCD ne-DLP zingusayizi omncane nesibonisi esibucayi. Ngakho-ke, ngaphambi kokwethulwa kwama-LED amancane, ama-LCD ne-DLP kwakuyimikhiqizo ejwayelekile yokubonisa yezimpawu zedijithali. Ngokuthuthuka kokulungiswa komkhiqizo, imikhiqizo emincane yokubonisa i-LED yaqala ukungena emakethe yangaphakathi futhi yaqala ukuqhudelana esiteji esifanayo nezindonga ze-LCD zokuchofoza, ukuqagela kwezimboni neminye imikhiqizo. Ngo-2019, i-LCD kanye ne-LED ubuchwepheshe bokukhombisa ukukhanya obukhanyayo buhlanganise izandla emakethe "engaphandle", ikakhulukazi ezindaweni zokuthengisa nezomphakathi. Eminyakeni yamuva nje, ubuchwepheshe obuncane bokukhombisa i-LED bukhulile futhi nezindleko zehlile. , Intengo yalo mkhiqizo nayo isanda kuqala ukukhombisa ukuthambekela phansi.

Kodwa-ke, yize i-LCD ne-DLP ithatha ingxenye ye-izimpawu zedijithali market, their low-brightness characteristics limit their application in outdoor scenes. Therefore, in order to seize the opportunity of outdoor izimpawu zedijithali, digital signage manufacturers have come in to introduce higher brightness 4000nit and IP protection level higher than 56 products, but its price is close to or even higher than the price of P2-P5 LED display, and its protection level is far less than the protection performance of outdoor LED display, so in the P2-P5 point spacing In the field of outdoor izimpawu zedijithali, LED displays have advantages in price, brightness and protective performance. However, in the field of fine-pitch products with higher pixel specifications, the price advantage is still inferior to LCD products. Therefore, major companies in the LED industry are trying to reduce the price difference and seize more izimpawu zedijithali market share.

With the maturity of LED display technology and the decline in the price of small pitches, the terminal display market will become fierce, and will spread to the small pitch field, izimpawu zedijithali and other major fields, and the competition of major machine manufacturers will also increase. It's getting more intense. With the current advantages of LCD, DLP, and LED, the three major industries have equal opportunities and equal markets. In the future, who can lead in terms of price advantage and technological advantage will be able to break through in the field of izimpawu zedijithali and even commercial display.